Characters by Dom Perignon

- A concept by A.S.

For this concept marketing campaign for Dom Pérignon, I wanted to explore the depth of the brand by focusing on the uniqueness of each of their vintages. Each bottle of Dom Pérignon is crafted to offer its own distinct experience—much like a well-developed character. To bring this vision to life, I paired different actors, each embodying a distinctive persona, with a specific Dom Pérignon vintage. The campaign is centered around the idea that just as no two people are alike, no two bottles of Dom Pérignon offer the same journey. This is reflected in the campaign's slogan: "Each one is a different character, with a unique experience." It’s an invitation to explore the richness of the Dom Pérignon portfolio, where every bottle tells its own story.